This cube is surprisingly affordable while being able to keep up or surpass much more expensive cubes from competitors like Gan, Moyu, etc. While it does need some setting up, you can immediately understand its potential straight out of the box. Some may overlook this cube for not being as customizable as other cubes, but I think that's a strength rather than a weakness. It has sufficient customization options without being overwhelming. Also, being a budget cube, it is likely to be purchased by beginner/intermediate solvers who benefit from more straightforward customization options. Finally, I can't express enough how satisfying this cube is to turn and solve, it's really something special. I purchased 2 of the 54mm versions for my younger kids (for their smaller hands), but now I think I may have to get another one for myself! Dayan really outdid themselves with this one, and the addition of different sizes means it's a good choice for everyone - kids, adults, OH solvers, etc.